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Purina sells insect-based dog, cat food to be more eco-friendly

Brittany Jordan

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There’s a new kind of pet food on the market — and it’s made with bugs.

On Thursday, Purina, owned by Nestlé, announced that it will be selling a new line of dog and cat food made with “alternative proteins” including insects, fava beans and millet, a cereal grain.

The new line, called “Purina Beyond Nature’s Protein,” was launched “to make better use of the planet’s resources,” the announcement said. 

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Beyond Nature’s Protein includes two recipes available for both dogs and cats made by veterinarians and nutritionists. One recipe uses chicken, pig’s liver and millet, while the other recipe uses insect protein, chicken and fava beans.

Purina announced that it has released a new line of dog food that uses insect proteins and plant proteins like fava beans and millet. (iStock)

Purina announced that it has released a new line of dog food that uses insect proteins and plant proteins like fava beans and millet. (iStock)

According to the announcement, the insect protein comes from black soldier fly larvae. 

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“Every ingredient in our food serves a purpose,” Bernard Meunier, Nestlé Purina Petcare’s Europe, Middle East and North America CEO, said in a statement. “With our new Beyond Nature’s Protein dry pet food, we are offering a complete nutritious alternative to conventional dog and cat products, while taking care of the planet’s precious resources by diversifying the protein sources.” 

“We’re constantly looking at ways in which we can source sustainably for the longer-term while still delivering the high-quality nutrition that pets need today and tomorrow,” Meunier added.

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According to the announcement, Beyond Nature’s Protein will be on sale starting this month. At first, it will only be available in Switzerland while the company gets feedback from consumers. 

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Brittany Jordan is an award-winning journalist who reports on breaking news in the U.S. and globally for the Federal Inquirer. Prior to her position at the Federal Inquirer, she was a general assignment features reporter for Newsweek, where she wrote about technology, politics, government news and important global events around the world. Her work has also appeared in the Washington Post, the South Florida Sun-Sentinel, Toronto Star, Frederick News-Post, West Hawaii Today, the Miami Herald, and more. Brittany enjoys food, travel, photography, and hoarding notebooks and journals. Her goal is to do more longform features journalism, narrative writing and documentary work, and to one day write a successful novel and screenplay.

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